Arden · Analytics
Revenue movement
Thirty days to 9 July 2026. The step on 22 June is the Ironvale Group renewal.
Net new MRR
$16,740
+4.2%
Last 30 days
Expansion
$38,100
Upgrades and seats added
Churn and contraction
$21,360
Lost logos and downgrades
New logos
11
First invoice paid in period
Net MRR
Where the book sat at the end of each period.
Gross new MRR by source
New logos, expansion and win-backs.
Movement
Expansion against churn and contraction, same period.
Accounts to watch
Unchanged by the range switch — risk does not have a window.
-
KI
Kite & Bell
Seats down 41% in 14 days
$5,940
Growth
-
IR
Ironvale Group
Card expires in 9 days
$6,120
Growth
-
NO
Northwind Co
Renewal in 21 days, no owner
$7,480
Growth
-
VE
Verity Labs
Expansion call booked
$9,650
Scale